Author Archives: Mo

Pay4Tweet Guidelines & Improvements

By Mo | Published: February 13, 2012
Over the past 4 weeks, Pay4Tweet has grown exponentially. We started the year with maybe 50 visitors a day, and now we’re hitting 3000 with regularity. With this new spotlight has come both positive and negative attention. On the positive side, people seem hopeful in having a way to monetize their labors of love. On the [...]
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Gawker and Pay4Tweet Updates

By Mo | Published: February 4, 2012
Back in early 2010 when I first launched Pay4Tweet, I was inspired by Twitter. It gave everyone a voice. Even developers. Pay4Tweet gave those voices an entrepreneurial outlet. It provided social media with a place where you could create a transaction directly with your peers. A person didn’t have to go through a middle-man that [...]
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Novel = Viral?

By Mo | Published: July 20, 2010
What is the correlation between novelty in tweets and creating contagious ideas? Dan Zarrella (@danzarrella) discusses this in his most recent blog post.  The tools that we use to recognize people and things also recognize what’s different around us.  Zarrella argues that advertisements can gain our attention through their originality.  By citing a 2002 study [...]
Posted in Tweets as Text Ads, Twitter Advertising | Leave a comment

Pay4Tweet Twitter Plugin: A jQuery-Based Ad Unit

By Mo | Published: July 4, 2010
An overview of the features and benefits of the Pay4Tweet Twitter Plugin.
Posted in Announcement, Buying Tweets, Customer Service, Selling Tweets, Tips and Techniques, Tweets as Text Ads, Twitter Advertising | Tagged , , , , , , , , , | Leave a comment

How Twitter Got Started

By Mo | Published: June 22, 2010
While doing my morning Twitter reviews and updates I came across this gem, “How Twitter Was Born” written by Twitter co-creator Dom Sagolla (@dom) back in January of 2009.  The blog entry is actually an abbreviated version of the history Dom covers in his book “140 Characters: A Style Guide for the Short Form” (@thebook). I’m [...]
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Google Puts Tweets in Ads

By Mo | Published: June 18, 2010
In a ClickZ article by Douglas Quenqua (@dquenqua), Quenqua reports that Google has quietly invited a handful of advertisers to test a new display-ad integration with Twitter. Although Google has no comment on the matter, the article states that Norwegian firm Qualité Search Marketing was asked to join the beta test on May 7th. The description of how [...]
Posted in Buying Tweets, Selling Tweets, Tweets as Text Ads, Twitter Advertising | Tagged , , , , , | Leave a comment

5 Ways Zappos Owns Customer Service: Interview With Tony Hsieh

By Mo | Published: June 18, 2010
I’ve never bought anything from Zappos. Ever. But, that hasn’t stopped me from experiencing their stellar level of customer service. Last week a friend of mine recommended Zappos Co-Founder Tony Hsieh’s book Delivering Happiness: A Path to Profits, Passion, and Purpose (sounds more like a Tony Robbin’s CD set).  This friend said that he used to [...]
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Twitter Marketing Shocker – Promoted Trends

By Mo | Published: June 13, 2010
Peter Kafka at All Things Digital scoops a story on Twitter’s next advertising angle, Promoted Trends.  It’s an obvious winner.  They have the site positioning for it, and the ability to build the analytics to support advertiser’s needs.  The concept was also discussed by Jennifer Van Grove at Mashable who provides a brief and sensible [...]
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The Future of Online Marketing: Twitter-Driven Text Ads

By Mo | Published: June 8, 2010
Twitter marketing, and social advertising in general, have the potential to direct advertisers and marketers into behaviors that add considerably more value than what we’ve seen in traditional advertising.  Pay4Tweet was created to enable the inevitable transactions, specifically with Twitter.  The below movie provides a high-level overview of what Pay4Tweet does. (video by http://www.thesoundwright.com)
Posted in Tips and Techniques, Tweets as Text Ads, Video | Tagged , , , , , , , , , , | Leave a comment

18 Tittilating Twitter Infographics and Visualizations

By Mo | Published: June 2, 2010
To someone who doesn’t know, Twitter is difficult to explain. “So you can write 140 characters, huh? I can do that with Notepad. I don’t even need Microsoft Word. Ha ha ha.” This could be the end of a conversation about Twitter if it’s not use is not conveyed properly. [...]
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