Pay4Tweet’s New Blog

Using Twitter for marketing and text advertising can be a confusing concept to explain.  So, we’ve created this blog to show Pay4Tweet users how they can use the service to place ads and serve ads, as well as share some best practices and analysis.

To start, let’s talk about text ads in general.  If you’re at all familiar with “the internet”, then you’ve probably seen text ads from Google or some other ad network.  If you’ve used a search engine before, then you’ve definitely seen them.  They’re made up of copy and a link, and like classified ads of old are limited to a small number of characters.  Most of what you see on Twitter share this format.  So, why not use Twitter as a source of text ads?  That’s exactly what I was thinking.

Thinking of Twitter marketing  in this way is different than the concept of paying someone to post a tweet. Unless a Twitter publisher has a great deal of credibility with their audience, no matter how many followers they have, the ad’s performance won’t be that great.  To help you identify how effective a particular account is, Pay4Tweet provides an “Estimated Tweet Value” that you’ll find throughout the site.  But, what really makes Twitter great as an advertising platform is that even if the Tweet you’ve paid for doesn’t perform well at Twitter.com, that tweet can still appear in a ton of other places.

An ideal situation for someone wanting to earn money with their Twitter account, or to advertise effectively using Twitter, is to have tweets appear in multiple locations.  Particularly, in a website that has content related to the advertising subject.  For example, Moluv.com a web design portal uses a Twitter account dedicated to web-related jobs and has those tweets embedded in its web site.  Here, there’s an audience of creative-types at the web page that the Twitter feed is exposed to, which would make it ideal for placing a text ad to hire a web developer or designer.

One of the drawbacks of text ads on Twitter is the lack of analytics available on Twitter feeds, so be sure to use a tool like Google’s URL Builder in conjunction with Google analytics to track the performance of your ad.  If you’re either a web publisher, or a Twitter publisher, performance measurement is even more trick, but real-time analytics from a service like Reinvigorate.net that shows visitors when they actually arrive can help.  Chat tools like BoldChat also offer access to real-time views of site visitors as a core part of their paid service and might actually be a good investment if you’d like to see visitors as they arrive AND interact with them.

That’s a lot of an initial post, but hopefully you’re beginning to see the potential that Twitter holds as a marketing and advertising platform, and as a way to monetize for publishers.  Best of luck in your future Twitter advertising and marketing.