Twitter Lifts 140 Character Limit

By Mo | Published: April 27, 2012

There used to be a time on Twitter when tweets were limited to 140 characters. Not any more. Most of the character counters you see when posting tweets are no longer valid. Why? In a word, T.CO.

Because Twitter now applies its t.co url shortener to EVERY string of text that looks like a domain, every domain is counted as 20 characters. 19 for the t.co shortened URL, and 1 for the space. So, if you shorten your URL to 12 characters using bit.ly, for instance, AND leave out the “http://”, your URL is still counted as twenty characters.

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Pay4Tweet Guidelines & Improvements

By Mo | Published: February 13, 2012

Over the past 4 weeks, Pay4Tweet has grown exponentially. We started the year with maybe 50 visitors a day, and now we’re hitting 3000 with regularity.

With this new spotlight has come both positive and negative attention. On the positive side, people seem hopeful in having a way to monetize their labors of love. On the negative side we’ve seen some bad behavior from both publishers and advertisers.

With this in mind we’ve put together some new guidelines and made a few changes to the site. What does this mean for you? Read More »

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Gawker and Pay4Tweet Updates

By Mo | Published: February 4, 2012

Back in early 2010 when I first launched Pay4Tweet, I was inspired by Twitter. It gave everyone a voice. Even developers. Pay4Tweet gave those voices an entrepreneurial outlet. It provided social media with a place where you could create a transaction directly with your peers. A person didn’t have to go through a middle-man that distributes and directs ads as they see fit.

And so, I built it, and sent it out into the world to make a name for itself. The site’s concept was fundamentally simple. Publisher’s set a price to allow people to tweet. Advertisers pay that price and submit their tweet through the publisher’s channel. However, after reading this Gawker article, I realized that maybe the site is a little too simple. It also created a surge in customer service requests. As a developer with a full-time day job, making the time to respond to questions and modify the site isn’t the easiest thing to do.

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Novel = Viral?

By Mo | Published: July 20, 2010

Dan ZarrellaWhat is the correlation between novelty in tweets and creating contagious ideas? Dan Zarrella (@danzarrella) discusses this in his most recent blog post.  The tools that we use to recognize people and things also recognize what’s different around us.  Zarrella argues that advertisements can gain our attention through their originality.  By citing a 2002 study on attention and memory in advertising he suggests using ads that have both familiar and novel attributes. Heavy stuff.

2002 study on attention and memory in advertising
Posted in Tweets as Text Ads, Twitter Advertising | Leave a comment

Pay4Tweet Twitter Plugin: A jQuery-Based Ad Unit

By Mo | Published: July 4, 2010

Tweets are simply 140 characters of text , but these simple building blocks can make up a variety community-building, revenue-generating, and design enhancing additions to your web site.

Use Pay4Tweet’s Twitter Plugin to:

  1. Turn your Twitter account into a revenue-generating text ad source for your web site or blog, and display as few or as many ads as you’d like.
  2. Create a dynamic community by allowing only YOUR followers to have their tweets appear in your embedded Twitter stream.
  3. Place your Tweets, or tweets from any search term, into your website so that they look like they are seamlessly integrated into your design

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Posted in Announcement, Buying Tweets, Customer Service, Selling Tweets, Tips and Techniques, Tweets as Text Ads, Twitter Advertising | Tagged , , , , , , , , , | Leave a comment